E-Commerce Catalog Strategy, Merchandising & Taxonomy
About
Hello, I’m Ola Assem.
As a Product Data & Merchandising Specialist, I turn complex product catalogs into seamless shopping experiences. I structure taxonomies and attributes, optimize product pages, and design catalog governance frameworks that ensure accuracy and consistency. I also apply merchandising strategies—navigation, filters, faceted search, and product presentation—that help shoppers find exactly what they need while supporting business goals.
This site is my living portfolio: a structured body of work exploring catalog governance, taxonomy design, product merchandising, and data quality in e-commerce..
Why It Matters
A strong product catalog is the engine of e-commerce. Clear taxonomies and attributes ensure consistency and findability, while merchandising strategies connect those structures to shopper intent. By combining product data governance with on-site merchandising, I create catalogs that scale reliably, improve discoverability, and surface the right products at the right time.
This approach not only eliminates dead ends but also supports accurate analytics, smooth hand-offs between teams, and better shopper experiences that convert.